Great White Lights

#GreatWhiteLights is a digital campaign promoting the zXe headlights of SYLVANIA Canada. The campaign was created by the digital agency Feast Interactive, where I work as an interactive designer.  It included a TV commercial, two social media contests, a responsive website and digital ads. The campaign focuses on the Northern Lights of Whitehorse, Yukon, where the creative team shot a tv commercial of a group of teenager driving at night to see the Northern Lights.

General information:

  • Year: 2015
  • My role: My role was to create and develop the creative concept of the Getaway contest (contest #2), design a responsive website including a contest, promotional pieces such as eblasts and social media ads. The website includes to main sections: one shows information about the Northern Lights experience, and the other is an online contest (the Getaway contest). The contest invites people to find out what is their ideal road-trip destination in Canada by answering a list of questions.
  • Click HERE to see website

#GreatWhiteLights website:

GWL-MAIN

 

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GWL-Page-responsive1

Instagram video:

 

Emailing (eblast):

EBLAST

 

HTML 5 ads:



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