Great White Lights
#GreatWhiteLights is a digital campaign promoting the zXe headlights of SYLVANIA Canada. The campaign was created by the digital agency Feast Interactive, where I work as an interactive designer. It included a TV commercial, two social media contests, a responsive website and digital ads. The campaign focuses on the Northern Lights of Whitehorse, Yukon, where the creative team shot a tv commercial of a group of teenager driving at night to see the Northern Lights.
- Year: 2015
- My role: My role was to create and develop the creative concept of the Getaway contest (contest #2), design a responsive website including a contest, promotional pieces such as eblasts and social media ads. The website includes to main sections: one shows information about the Northern Lights experience, and the other is an online contest (the Getaway contest). The contest invites people to find out what is their ideal road-trip destination in Canada by answering a list of questions.
- Click HERE to see website
HTML 5 ads: