Pedalea, Lima! (Ride your bike, Lima!)
Pedalea Lima (translates to Ride your bike, Lima) is a personal project I’ve been working on for the past year. It is a platform that allows people from Lima (Peru) to borrow bikes and find parking spots in people’s houses. Though it has a commercial component, the focus of this project is to build a community of bike users and to foster biking as a way of transportation in the city, which would ideally help reduce the heavy traffic in Peru and its environmental impact.
The project is still under development and refinement, but it includes a fully responsive website and a mobile app. Images below are the latest prototype after the second round of user-testing.
- Year: 2015-2016
- My roles: creative concept, UI/UX design and front-end development